Published: Tue, April 02, 2019
Technology | By Nina Perez

Happy April Fools’ Day. Facebook Says It’s Going to Be More Transparent

Happy April Fools’ Day. Facebook Says It’s Going to Be More Transparent

This is the first time that we've built information on how ranking works directly into the app ...

Additionally, the menu will contain shortcuts to controls where users can unfollow the poster or make sure they see their content first, as well as being able to adjust other News Feed and Privacy Preferences.

Following the release of "Why am I seeing this ad?" feature four years ago, Facebook today announced the "Why am I seeing this post?" that will help users better understand and easily control what they see from friends, Pages and Groups in their News Feed.

Now, anyone can see why a post is in front of them by clicking a new "Why am I seeing this post?" link, similar to the previous "Why am I seeing this ad?" one that's been around for a while.

The function will show you what data led to a post being prioritized on your feed.

Facebook, Twitter, YouTube and others have been criticised for using algorithms to recommend content without explaining to users how they work.

This new explanation tool can be found within the dropdown menu in the right corner of every post titled "Why am I seeing this post?".

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Facebook ads, however, are probably more worrying than those posts. The frequency of interactions with posts from people, pages or groups has the largest influence, followed by interactions with specific types of posts (videos, photos, links), and lastly, the overall popularity of the posts shared by people and pages you follow. The company intends to keep refining both features as it continues to receive user feedback.

This move for more transparency comes soon after Mark Zuckerberg wrote an op-ed for the Washington Post explaining that Facebook may need regulations to help address its "massive responsibilities".

"Why am I seeing this ad?" will now provide details such as when the advertiser uploaded the information or if the advertiser worked with another marketing partner to run the ad", said the post.

Facebook wants to help you better understand why certain posts show up on your News Feed and why others don't.

The idea behind this new feature according to Facebook is to give people more control over their News Feed.

It is also in response to criticism that Facebook and its social media competitors reinforce users' views on social and political issues.

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