Published: Thu, February 14, 2019
Culture | By Jeremy Gray

Apple's streaming video service might finally arrive in April

Apple's streaming video service might finally arrive in April

Major publishers aren't too happy about Apple's proposed financial terms for its subscription news service, according to a Tuesday report by The Wall Street Journal.

Normally Apple events are reserved for new gadgets - like an iPhone 11 or last year's Apple Watch 4 - so the rumored March 25 keynote would be a break from tradition.

Apple is reportedly planning to make the service available through its Apple TV app, meaning you will need an Apple device to access the content.

Smartphone makers are scrambling for ways to increase revenue now that they have realized consumers are not interested in buying new $1,000 devices every single year, or even every two years.

Among the products that are expected to be released by Apple Inc. this year are the Apple AirPods 2 and the new Air Power wireless charger.

The launch would be Apple's latest push to grow its services revenue with a goal of hitting $50 billion (R687 billion) by 2020.

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We've heard the date of 29 March before, but in our estimations we also think that it is likely Apple will host the event closer that date, with a much leaner pre-order period.

As with any rumor, we can't be 100% sure if it's true, and with no firm indication from Apple, we can only speculate about a release date for the Apple AirPods 2.

But this new service would combine content from news services who lock their content behind a paywall.

Similar to reported frustrations regarding Apple's news app, where the company is rumoured to be pushing for a 50 percent revenue cut for each subscription, incumbent movie and television platforms are also unhappy with the split Apple is offering.

Beyond music, Apple's next big push into services centers on TV, and in particular, original programming. The company has also historically taken a 30 percent cut from app sales and one-time in-app purchases for as long as the App Store has been around.

The WSJ reports that the New York Times and The Washington Post still haven't agreed to license their content to the service because of the terms. An Apple spokesman didn't respond to a request for comment.

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