Published: Wed, January 09, 2019
Technology | By Nina Perez

Samsung announces 98in version of its 8K QLED TV

Samsung announces 98in version of its 8K QLED TV

Observers have long wondered how Apple planned to extend the reach of a video service beyond the relatively small number of Apple TV owners. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide. Because Samsung is going to add AirPlay 2 support to its low-end TVs as well, which is a big deal for consumers and those who do not want to shell out premium money on TVs.

On the heels of the announcement that Samsung Smart TVs are gaining an iTunes Movie and TV Shows app and AirPlay 2 support, Apple has updated its AirPlay 2 page to highlight additional features that are coming to AirPlay 2.

Apple's influx of smart TV partnerships ahead of CES clearly show the company is becoming increasingly willing to play nice with third parties. That means that people will be able to watch TV and movie content that has been purchased or rented from iTunes and, presumably, they will also get access to whatever Apple's new streaming content service turns out to be. Apple has been snatching up original content and is expected to launch its service later this year.

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Hillary Clinton in 2016 launched a similar "listening tour" that took her to early states. The Michelob Ultra Web site describes the beer as "The Light Beer to be Excited About".

The "deal shows that perhaps Apple doesn't quite view Samsung as the enemy it used to", Michael Gartenberg, a former Apple marketing executive, wrote in Twitter.

But what we're most excited about is the AirPlay 2 compatibility. And it could be a crucial win for Apple's growing ambition to take on Netflix. There is no word on iTunes integration yet but a firmware update will ensure that recent TVs from both companies will support AirPlay. Apple CEO Tim Cook said last week in his revised outlook that services generated $10.8 billion in fiscal Q1 and that Apple plans to double the size of its service business from 2016 to 2020.

Apple has shared an official list of TVs that will support AirPlay 2. As AirPlay 2 devices, the TVs will show up as screens to which content can be sent on iOS and macOS, just like an Apple TV or AirPlay speaker. Now that TV makers are finally embracing Apple, it gives the iPhone maker another way to expand its Services revenue as iPhone sales start dipping.

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