Published: Sat, January 12, 2019
Technology | By Nina Perez

AI to end password sharing?

AI to end password sharing?

If you share your Netflix password with your friends then you'd better watch out - a dystopian new AI has been created to crack down on account sharing.

At the CES this year, the UK-based firm unveiled a new service that utilizes machine learning to spot shared passwords. The software would combat "the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators". The internet consumer protection group Electronic Frontier Foundation has pushed for laws to protect password sharing.

The service dubbed Credentials Sharing Insights will keep a check on casual password sharing as well as criminal enterprises who want to mint money by reselling Pay TV login credentials.

The new platform will use artificial intelligence and machine learning and identify, monitor and analyze the pattern of password sharing. It can also pinpoint the correct locations and devices that families and users regularly use to determine which ones are "safe".

Synamedia says that their credentials sharing solution is being used under trail by various different OTT service providers and we can expect them to deploy this system on their services very soon.

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Research quoted by Synamedia reported that younger generations are used to accessing streaming services for free and rarely become paying customers.

While Netflix offers the ability to share with others, it is believed that standard is abused and log-in information is being shared with more than makes financial sense for the company.

It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions.

Synamedia won't reveal which companies are trialing its new software, although it confirmed that it is now being trialed by a "number of firms", namely one that sells other services to some big industry names, like AT&T, Comcast, Disney, Verizon and Sky. It is already in trials with some pay-TV operators.

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