Published: Wed, November 21, 2018
Money | By Arnold Ball

Black Friday deals not such a bargain after all

Black Friday deals not such a bargain after all

Right now, you could try out services like Audible or FreeTime Unlimited for a month absolutely free, but during Black Friday, those offers could be bumped up to three or more months. It reopens at 5 a.m. on Friday to welcome the influx of Black Friday shoppers. Stores open on Thanksgiving and other holidays has been a trend in recent years, especially for country-wide chains - and stores with large Black Friday sales going on.

Their research found 87% of the products were cheaper outside of the sales event which fell on Friday 24 November.

Unsurprisingly, retailers tend to put most of their marketing efforts toward Black Friday during November. Also, check out in store apps such as BuyVia, Flipp, ShopKick, ShopSavvy, and Shopular so you scan bar codes or QR codes to compare prices, get discounts, and score coupons. Both this TV and the 60in LG sold by Amazon were part of the retailers" Black Friday deals, although no "before' price was given. But if it's the very lowest price you're after, and you're not in a hurry, it may be worth holding off.

"The LG 60UJ630V, a 60" 4K TV, was advertised at £799 by Amazon on Black Friday. However, it was £50 cheaper on at least 62 occasions after the event and dropped a further £150 for at least four days at the end of December and beginning of January. Which? found it was £10 cheaper at least 27 times in June and July 2017.

"With Cyber Monday, we've noticed that it's kind of morphed into a extended Black Friday weekend because in stores a lot of the deals are recycled", says Phillip Dengler, head of editorial and content marketing at, another deal-spotting site. As our research shows, this isn't always the case.

Responding to the investigation, Amazon insisted that thousands of "incredible deals" available on its website around Black Friday represent "millions of pounds of savings" for customers.

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Argos said products in Black Friday deals are also included in other promotions. This does not exclude these products from other promotions'. A John Lewis spokesman said its Never Knowingly Undersold pledge means it cuts prices to match competitors.

Be careful not to impulse buy - Make sure you know the sorts of products you want to buy and how much you're prepared to spend before you start shopping in the sales.

If you're planning a serious Black Friday shopping spree, the Argos Card could offer a helping hand.

Sign up to your favourite retailers' newsletters for inside tips, or check their social media pages ahead of the sales for any clues or hints to what will be on offer.

Sky News' money-saving expert Coupon Kid has shared his tips for maximising savings, which includes shopping online, haggling down further, and checking Amazon's historical pricing. We got your back.

Unless you're in a rush for a particular product, our research has revealed that you could be better off waiting until after Black Friday.

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