Published: Thu, September 27, 2018
Technology | By Nina Perez

Google Lens will soon be included in Image search results

Google Lens will soon be included in Image search results

Going forward, Google is pushing what it calls three fundamental shifts in how we think about search.

Google is also adding what it's calling a "topic layer" to the knowledge graph.

Though much has changed in the intervening years including now offering Search in more than 150 languages and over 190 countries.

Thursday's Google Doodle is a video that walks down the memory lane exploring popular searches across the world in the last two decades. You can click on any of the results and see relevant images.

On the video part, Google is focusing computer vision to "deeply understand" the content of videos and highlight them in Search. It will show pages you've visited, as well as your queries about the certain area, Google vice president of product management Nick Fox said. It's not just new content, you may see older content that's relevant based on recent searches or what you're reading.

Users will be able to save pages to their Collections from Activity Cards.

Google launched Feed back in December of 2016 via an update to the Google app. Google Feed replaced Google Now and brought with it personalized cards that constantly updated information based on your interests and usage of the Google app, such as sports news, weather, news topics and the like. Now, Google will integrate Lens directly into searches "to make your search experience more visual", Cathy Edwards, director of engineering for Google Images, said in a blog post. The main reason is that the algorithms keep changing with the aim to provide most accurate search results.

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Google's Chrome browser knows a user's browsing history, its Android phone knows where they have travelled, and their Gmail inbox is scanned for keywords, all to improve advertising. It will now be called "Discover", and it will show videos, among other things, for the first time.

If a topic is trending, you can tap the colorful little asterisk to learn more. There will also be suggestions of related topics. The Discover feed will roll out to the Google homepage for all mobile users. Previously a stand alone app, Google Lens uses AI to identify the contents of a picture without needing words to figure out what it is.

The key focus seems to be around surfacing more videos and fresh visual content and what Google claims to be evergreen content, described as articles and videos, that aren't new to the web.

The cards that the Discover feed shows you will offer different ways of interacting with it.

Also new is support for multiple languages.

Google says you can expect these changes rolling out over the next few weeks. In fact, it's interesting that Google announced this today, as there was yet another flap over Google's latest privacy snafu.

The new changes are part of Google's ongoing effort to ensure that Search works in a way that aligns with how people now search for content.

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