Published: Tue, September 18, 2018
Money | By Arnold Ball

Coke may move into cannabis-infused drinks

Coke may move into cannabis-infused drinks

The company is signaling interest in the potential sale of cannabis-infused drinks. Lagunitas, a craft beer label of Heineken, already has a drink infused with THC, which can be purchased at marijuana dispensaries in California.

Coke says these cannabis drinks appear to be gaining ground globally. The company said Monday that it's "closely watching" the use of CBD in "functional wellness" beverages.

CBD has been used for medical purposes to ease nausea and pain and does not produce a high for users.

"We have no interest in marijuana or cannabis", read the company's short and terse sounding statement. "The space is quickly evolving".

With consumption of soft drinks down in recent years, Coca-Cola and its competitors have diversified, with Coca-Cola in recent years widening its product array to include bottled water and juices.

Landers declined to comment on Aurora.

Coca Cola's new venture follows in the wake of a wave of countries legalising the use of cannabis products.

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Coca-Cola's shares rose marginally in early trade yesterday.

According to BNN Bloomberg, Coca-Cola, the world's largest beverage company, is looking into developing beverages infused with cannabidiol, commonly referred to as CBD, the non-psychoactive chemical found in marijuana plants. And the company is interested enough in selling CBD beverages that it also held talks with Aphria, another Canadian marijuana producer about two months ago, insiders told Bloomberg, although those negotiations apparently fell apart at some point.

Azer said he would not be surprised by a similar move from Pepsi with "with CBD seemingly a good compliment to their market share leading Gatorade franchise".

Have you ever had a cannabis-infused drink?

In July, the United Kingdom government announced that specialist doctors in the United Kingdom will be able to legally prescribe cannabis-derived medicinal products.

Several U.S. states have legalized marijuana but it remains against federal law.

One of Bloomberg's sources said the drinks in question would fall under the "recovery drink" category.

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