Published: Sat, July 21, 2018
Technology | By Nina Perez

Amazon Workers Strike in Europe

Amazon Workers Strike in Europe

Since there are so many deals to sift through, sale FOMO is pretty much inevitable; my Amazon Prime Day tradition involves scrolling through approximately five pages of deals before becoming completely overwhelmed by all the discounts awaiting me. During Prime Day Amazon offers impressive Lightning deals on its own devices like the Echo smart speaker and Kindle, as well as on thousands of best-selling TVs, laptops, cameras, and homeware products. Not to mention that if you spend more than $100 on Target's website, you qualify for free six-month same-day delivery through Shipt. The company has become the world's largest retailer, mostly by offering rock-bottom prices, but it has also received widespread criticism for the treatment of its workers, some of whom say they have had to rely on government programs to make ends meet. By about 4:30 p.m., many Prime Day links were working. This year, the sales event lasts 36 hours and started at 3 p.m. ET on Monday.

The company did not provide total sales figures for the event, which was open only to members of its Prime subscription service across 17 countries, up from 13 previous year. Lasting for a record breaking 36 hours, Prime Day sales continue to run until midnight on Tuesday this year.

Prime members bought more than 100 million products, Amazon said Wednesday.

Dogs were the unexpected victor of Amazon Prime Day: Despite the glitch on on Monday, sentiment via social buzz was high (80%), but down about 5% from past year based on Adobe's analysis of social mentions.

Following the launch of Prime in Australia last month, Amazon's app went from the ninth to the sixth most downloaded shopping app in the country. "The outage is especially problematic as many of Amazon's Prime deals are promoted for a set window of time - something that could cause a great deal of frustration for potential customers".

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"It has been one of the best vehicles" for signing up members, said Goldberg. Amazon is hoping its deals, available only to Prime members, are a hit with customers as it's raising the price of the program.

The outage is likely due to the enormous customer response to Prime Day, where Amazon promises Black Friday-like discounts in the middle of July. The online retailer saw a 60% growth in sales worldwide on Prime Day 2017, making it a bigger event than both Black Friday and Cyber Monday 2016.

Here's the biggest bummer of Prime Day for Nintendo fans: Very few Switch games or 3DS games have gone on sale.

Here's the best baby deals for Amazon Prime Day 2018, compiled by the deals team at Sale Ninja.

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