Published: Thu, June 21, 2018
Culture | By Jeremy Gray

AMC comes for MoviePass with $20/month Stubs membership - and it sounds awesome

AMC comes for MoviePass with $20/month Stubs membership - and it sounds awesome

Theatres on Wednesday said it would launch a subscription service that will allow customers to watch up to three movies per week for a monthly fee, challenging a rival service offered by MoviePass.

The new tier, launching June 26, will carry a $19.95 a month price tag and will allow customers to see up to three movies a week, and will also receive discounts on concessions. Another important differentiator: Stubs A-List members can book tickets online in advance, including reserved seating for those swanky recliner seat theaters, for up to three movies at any one time.

"We understand the comparison, but we're focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests", the representative said. Will AMC Theaters lose money on this service?

The new subscription service is the latest salvo in a heated battle for what the movie business most craves: frequent moviegoers. CNNMoney reported in May that MoviePass' parent company, Helios and Matheson Analytics, burns through approximately $21.7 million each month to keep MoviePass in operation. MoviePass works at most theaters in the USA, not just AMC, because the company pays full price for each and every ticket. "AMC Stubs A-List is AMC's next evolution of delivering awesome benefits to our loyal customers, and we're excited to continue to grow the program by leaps and bounds".

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AMC Theatres shares rose almost 2.5% on the announcement.

As Bloomberg reported, MoviePass, which helps feed people's film habits by giving them movie theater passes for a monthly fee, recently dropped its monthly subscription price to $9.95. "Thanks for making us look good AMC!" the tweet read.

In this Tuesday, Jan. 30, 2018, photo, Cassie Langdon uses to her phone to launch the MoviePass app to see what movies are available at AMC Indianapolis 17 theatre in Indianapolis. "We want to make movies more accessible, they want more profit". Even though it limits users to three movies a week (no rollover), there's no calendar day restriction, and they can see the same movie a few times, which MoviePass users can't.

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